6 Critical Conversations Senior Teams Need to Have About ChatGPT

Is the buzz you are hearing about ChatGPT increasing to the point where it is difficult to ignore? Are conversations about how to leverage it met with confusion? What are the legal implications? Are you beginning to fear that your competition will beat you to the table with something you unfamiliar with? Artificial Intelligence (AI) is a lot to bite off, but as it becomes more accessible, it will be the disruptor you don’t want to ignore. I believe that senior leadership teams need to have the following critical conversations about the impact of ChatGPT on their businesses and how to leverage it effectively BEFORE the competition does:

1. Define Clear Objectives:

The first conversation should be about aligning around clear objectives and identifying areas where ChatGPT can add value to your business. This may require a bit of experimentation, brainstorming, and prioritization, but ultimately, the leadership team should identify which business processes could benefit from using ChatGPT so you can focus your efforts effectively. Examples include customer service, content creation, and internal communication.

2. Assess Risk:

Another important conversation to have is to begin to assess the risks associated with using ChatGPT. Leaders need to ensure that they have strong security measures in place to protect confidential data and that they comply with all relevant data privacy regulations. AI systems typically mine the internet for content. What data do you have out there that others can mine? How will you verify that what you generate is actually true?

3. Identify How To Use ChatGPT:

The next conversation should be about identifying use cases. This could include using AI for customer support, marketing and sales, and internal communication. It’s a good idea to have a good brainstorm around every major process in the business to generate ideas for how you could enhance aspects of each with AI.

4. Evaluate the ROI:

Leaders should evaluate the potential ROI of using AI. This could include calculating the cost and time savings associated with using ChatGPT for customer support and content creation as well as estimating the impact on customer satisfaction and employee productivity.

5. Prioritize Where to Implement AI:

Once the leadership team has identified the objectives, risks, use cases, and ROI, they should prioritize where to start leveraging AI and start implementing. We recommend prioritizing one area where implementation would be relatively simple to get a quick win first. Preferably something that can be tested to ensure that the AI is working effectively and in an area where ChatGPT excels already. The actual implementation may involve working with a third-party provider or developing your own ChatGPT solution.

6. Train and Monitor:

The final conversation should be about training and monitoring. The leadership team needs to ensure that their employees are trained to use ChatGPT effectively and that they have measures in place to monitor its performance and effectiveness. AI can rarely (yet) be left alone to deliver results without human supervision, so you’ll want to be sure it is monitored effectively and that there is a means for customers or process owners to elevate out of AI when needed.

In summary, senior leadership teams need to have critical conversations about the objectives, risks, use cases, ROI, implementation, and training and monitoring of ChatGPT to leverage it effectively and add value to their businesses. If you would like help facilitating these conversations, call us. It’s what we do.

This article was written with assistance from, you guessed it, ChatGPT!